Starting a startup can be the most harrowing experience of your entire life and also the greatest achievement. It takes dedication and diligence to bring an idea from conception to reality. Your dream has to be brought to market and that entails many ups, downs, and everything in between.
In this article, we’ve got tips on starting your marketing plan, initiating content marketing and developing a social media marketing strategy. We’ve gathered advice from some of the masters of marketing and notable authors and influencers to help you on your startup marketing journey.
Getting started with startup marketing
Getting started with your startup marketing plan can often be the hardest part of business ownership. Getting started requires a great deal of focus, but, in reality, it’s a simple as getting up and doing it.
“The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do something about them now. Not tomorrow. Not next week. But today. The true entrepreneur is a doer, not a dreamer,” Nolan Bushnell advises.
Persistence is really the magic as Bushnell elucidates. Even if you’re unsure of how to start your marketing efforts or how to hire marketing professionals, starting on the path is a step in the right direction.
“If you really want to dominate the competition and make big bucks, you’ve got to be the best. Do that, be that, and no one will be able to touch you. With one exception. Someone with less passion and talent and poorer content can totally beat you if they’re willing to work longer and harder than you are. Hustle is it,” wrote entrepreneur and author Gary Vaynerchuk in his book Crush It
How to craft a content marketing strategy
Content Marketing is often overlooked by startups. It’s a very cost-effective way to build a brand from obscurity to beloved fixture in your industry.
“Content is the atomic particle of all digital marketing,” media strategist and author Rebecca Lieb posited.
Without good content to bolster your brand and get your company out there, you’re simply blasting outbound messages in an inbound world.
“A great way to get your name out there without having to spend any money is by publishing great content on a regular basis,” advises Josh Ledgard of Kickofflabs. “The things you write should cover topics that are in your general niche, but you really can write about just about anything. You don’t need to be a master of prose to start blogging, just make sure the content that you post is relevant to your potential customers.”
Social media marketing basics
“Social media is not just an activity; it is an investment of valuable time and resources,” says, Sean Gardner, marketing guru.
“User experience is everything. It always has been, but it’s undervalued and under-invested in. If you don’t know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board,” writes Evan Williams, co-founder of Twitter.
Social media marketing is an oft-practiced marketing tactic but seldom understood. Setting up your social media accounts for your business is a great step, but you’ll need an underlying strategy to get any kind of return on investment.
“Random social media tactics lead to random results. You need a strategy,” Stephanie Sammons warns.
Remember, social media is a platform for individuals to connect. When businesses enter these platforms that have to generate some type of value. This means you’ll need to employ user experience design principles into your social media marketing strategy.
One of the primary challenges of bringing your idea to fruition is maintaining a healthy budget that allows for growth. Established businesses have large enough budgets to hire full development and marketing teams that can achieve great success. These budgets don’t leave much to be desired.
Branding, marketing, and PR are given vast portions of any successful company’s budget. When a company is in early stages, they typically have little to no budget set aside for hiring the staff they need to fill positions that are vital for prolonged success.
This means they must utilize alternative resources and must do research in order to make the most cost-effective budgetary decisions. Study strategies that can help you grow your business, get your name out there and save your marketing dollars.