What Startups Can Learn From McDonald’s Turnaround

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There are valuable business lessons to be learned from one of McDonalds’ most popular items.

The Egg McMuffin, the chain’s signature breakfast sandwich, has been deployed as a crucial weapon in McDonald’s fight to reverse falling fortunes. And, it’s working. The world’s largest fast-food burger chain announced last week, earnings for Q4 2015 were better than expected, as it’s stock price reached an all-time high, after a two-year slump of steady declines. Read more on Forbes.com

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What Startups Can Learn From McDonald's Turnaround