What every marketer should know about Google tools? Google Days, a workshop organized by MM Conferences, aims to fully explore this question.
Google Days take place on 17-18 September 2015 in Sheraton Warsaw Hotel. The workshop will offer a deep insight into the most important Google tools, giving the participants a chance to broadly tackle the uses of Google Analytics, from SEO aspects and AdWords campaign to YouTube activities.
The training is led by Artur Maciorowski, e-marketing expert, the author of “E-marketing in practice. Effective online promotion strategy”, editor of “Online Marketing Polska”. Independent consultant, publicist and lecturer in the range of e-marketing and e-business. Lecturer at Warsaw School of Economics and as a part of The Chartered Institute of Marketing program (Diploma in Professional Marketing – Digital Marketing).
GOALS:
- Key tools acquisition- free and payable- shared online by Google tycoon
- Presentation of effective and practical pieces of advice, connected with using Google tools
- Analysis and interpretation of key online communication indicators shared by Google tools
- Strategy on effective using of Google application as part of marketing plan
KEY ISSUES:
- Google Analytics at a glance- most important aspects in terms of marketer
- Marketing in browsers- SEM from scratch
- PPC, which means how to position the website in Google searching results?
- Google Maps, Google Communities, Google Mobile and other Google tools
BENEFITS:
- 100% exploitation of Google potential in communicating with the market
- Inspiration and new Google tools shared with marketing, PR, HR or sales
- Tips & tricks, which means quick implementation of supremely useful solutions which are not promoted by Google among users
- Support with building communication strategy based on online tycoon solutions
More information available at here
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