Fora – Tour Agency for 2022


The post was originally published in Russian on Startup of the Day. Alexander kindly agreed to republish what we think is of great value to our readers.

In theory, and similar services should have destroyed tour agencies, anybody can put together a trip themselves now. In practice, there are 73 thousand of such agencies working in the USA today, and their number grew by 5% in one year – a great rate even for a post-COVID year.

Fora, the American startup of the day, bets that it’s no accident, some people will always want a chat and Siri cannot close this problem. The startup makes a tour agency but a neat and technological tour agency – based on a convenient CRM, well-thought-out content marketing, and even the promotion of agents’ – or ‘advisors’, as they are called here – personal brands. Each location gets allocated to several experts, and the customer gets to choose whose style and guides suit them best. There’s no need to mention that it all happens online.

In all other aspects, everything functions the same as in the 90s. The traveler explains their wants. The agent books them a hotel, tickets, and sometimes some excursions or restaurants. Hotels and other vendors pay the commission. If the system works the way it should, the journey will be more expensive than an independent one, but much more interesting.

Fora brought in USD 13.5M of investment in its August round.


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