Klaviyo – Newsletters for Online Stores


The post was originally published in Russian on Startup of the Day. Alexander kindly agreed to republish what we think is of great value to our readers.

Everybody knows the leader in marketing email newsletters: it is Mailchimp, the inventor of the whole business model. One year ago, the company was purchased for USD 12B. But who is player number two in this market? You most probably don’t know it, Klaviyo – the startup of the day – is practically unknown in CEE. Nevertheless, it exists – and, by the way, it got valued at almost USD 10B, a quite small lag behind the first place.

Klaviyo’s main service is newsletters, email, and SMS. But if Mailchimp offers a universal solution suitable for any kind of online business, Klaviyo focuses exclusively on online stores instead. It integrates with the seller’s back end via the API or the Shopify plugin and shows its analytics not about the number of impressions of a latter but sales and revenue.

Aside from that, Klaviyo has a more convenient way of adjusting various eCommerce scenarios for newsletters right after unpacking. These are the letters we sent to abandoned cart owners, these are the ones for repeat customers. An experienced ‘nocoder’ can finetune something similar in Mailchimp, but here everything is ready right after unpacking, there’s no need for help from tech specialists.

Klaviyo boasts about 70 thousand paying customers. For the sake of comparison, over five million stores host on Shopify – the startup still has room for growth.


#megaround #marketing #saas #newsletters #usa #tech


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