Navigating Through Turbulent Times: A Guide To Effective Business Management in Wartime Pt. 3 by Dmytro Kucher


Please find Part 1 here and Part 2 here.

Forewarned Is Forearmed

The majority of business problems and changes can be effectively managed by taking proactive steps to minimize risks and thoughtfully handle processes.

Every crisis presents an opportunity to achieve what once seemed impossible. Take the COVID-19 pandemic, for instance, which compelled businesses to embrace fully or partially remote work. The “Remote First” model has proven to be vastly superior to office-only or remote-friendly formats, liberating business processes from the constraints of physical presence in the office.

Embracing a “Remote First” approach not only guarantees long-term flexibility but also enables your company to adapt more effectively, ensuring uninterrupted business continuity, successful talent acquisition, and retention, as well as financial advantages. The full remote setup played a vital role in allowing our team to swiftly regroup and adapt to the new reality faster.

In crisis management, the ability to ride the storm is vital. It necessitates stepping back from the problem and the emotions it evokes, enabling one to foresee the potential outcomes of decisions and make swift and well-informed choices. A proficient crisis manager exhibits the capacity to take responsibility and make rapid decisions, which is unquestionably one of the most essential management skills. However, unfortunately, even managers capable of quick action often rely on their gut feeling rather than evaluating the current context.

I believe that investing efforts in fostering transparency within the company is very important. Specifically, when it comes to the mathematical and data aspects, this approach facilitates transforming your company into a data-driven organization, enabling data-based decision-making. Such decisions are inherently more accurate and rely on a minimal amount of guesswork.

Mathematics as Part of Transparent Management

As your company’s operations, processes, products, and services grow in complexity, the importance of having precise data becomes increasingly vital. To navigate this complexity successfully, the management team must have access to a necessary set of metrics, such as:

  • The profit margin for each project and client
  • Customer acquisition cost (CAC)
  • Lifetime value (LTV)
  • Measurable quality of every product or service delivered
  • And dozens of other parameters
  • Making data-driven decisions enables faster and more flexible decision-making, as it allows for a precise evaluation of your company’s stress resilience.

I am convinced that transparency, anchored in mathematical components such as documentation, structured information, business processes, and well-defined company goals, paves the way for a more comfortable, efficient, and engaging work environment.

After summing up more than a year of experience in wartime management, I am very impressed by the remarkable qualities of our team: mutual trust, cohesiveness, and a strong sense of responsibility. These attributes have been instrumental in overcoming the challenges posed by the war and continue to guide us as we navigate its consequences. Looking back, I am confident in all the decisions I made.


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