Back in 2018, I highlighted Cera, the English startup of the day, but today it is an essentially new project under the same name, so I might as well highlight it anew. Technically, the business idea is an Uber for medical care workers. The person registers, goes through basic training, and begins to receive tasks on where to go and whom to assist. There are many products like this in the world, Cera didn’t invest anything new here.
Its innovation is in its promotion. The startup positions its services as a replacement for hospital admittance. The hospital no longer needs to occupy its lacking beds with non-critical patients. The hospital no longer needs to send its even more lacking nurses over to such patients’ homes. All that the hospital needs to do is strike a deal with Cera, and its care experts will come, clean up, help, and monitor the use of medicines. They will also enter all the symptoms in the app so that the doctor can follow the progress of a disease.
he startup doesn’t publish the list of diagnoses for which the hospital admittance works like this. It seems like COVID was a perfect example, but it’s just a thought. Today, without any pandemics, Cera serves 15 thousand people per day, which amounts to approximately 10% of hospital beds in the UK. Recently, the company brought in GBP 130M of investment, it claims that this will help reach 100 thousand visits daily.
#uber #uk #megaround #health
Alexander made his career in Russian internet companies including Mail.Ru, Rambler, RBC. From 2016 to 2018 he was Chief Strategy and Analytics officer in Mail.Ru Group. In this position, he worked on M&A, investments, and new project launches. In 2018 he became Deputy CEO in Citymobil, a Russian Uber-like company that was invested by Mail.Ru Group and Sberbank (the biggest Russian bank), then he left the company to launch his own projects. Now Alexander is a co-founder of United Investors – the platform for co-investments in Russian early-stage startups. His blog #startupoftheday (#стартапдня) is one of the most popular blogs about startups in Russia.