Demoboost Attracts EUR 2.8M to Turn B2B Demos into Revenue Intelligence

• Demoboost brought in EUR 2.8M to scale its AI-powered B2B demo automation platform
• The startup’s founding team combines sales, tech, and buyer experience for a unique solution perspective
• The platform transforms interactive demos into behavioural data, shortening cycles and improving conversion
• Following the investment, Demoboost’s plans focus on Demo-Led Revenue and global expansion, including Series A in 12–18 months

This February, Demoboost—the Warsaw-based startup providing an AI-powered B2B software demo automation platform—raised its Seed round of EUR 2.8M. The co-lead investors of the round are Digital Ocean Ventures and Rafał Brzoska’s family office RIO, joined by the well-known Polish VC firm bValue (invested in XVision, among others) and several angel investors from the Vestbee Angels syndicate.

Founders’ Unique Demo Perspective

Demoboost started in 2021 with Paweł Jaszczurowski, Kamil Smuga, and Piotr Zesiuk, who were all deeply involved in selling Salesforce in Poland, one from the vendor side, one as a partner, and one as a client. They experienced firsthand how central demos were to closing deals, and at the same time how manual, repetitive, and inefficient the process was. That was the original trigger around which they began building their solution.

Anna Decroix joined shortly after as the CEO. Through her Polish network and startup mentoring work, the team reached out while they were building the product. What started as mentoring quickly became something much bigger. Before Demoboost, Ms Decroix was the CMO at Dyson in Australia where she led digital transformation and scaled e-commerce. She got to buy a lot of complex software and saw how painful and slow the buying journey could be from the buyer’s side.

As such, what gives the co-founders confidence that they’re the right team is that they all understood the demo problem from different angles: sales leadership, tech and partnerships, and buyer experience. They realised demos were a major bottleneck in B2B software: too manual, too expensive, not scalable, and not accessible when buyers actually wanted them.

‘I know from experience the difference between a product that looks good in a presentation and one that actually delivers results. Demoboost falls into the latter category. I’ve already connected them with SunRoof and will be introducing them to other companies with which I’m involved,’ Vestbee Angels’ member and SunRoof’s chairperson Lech Kaniuk comments.

Demoboost’s Three Phases of Growth

Ms Decroix describes Demoboost’s journey so far in three phases:

• Phase one was bootstrapping. The team built an MVP and started selling with a very basic version of the product. It wasn’t perfect, but it proved something critical: there was real demand for a better way to deliver product demos. That validation gave the co-founders the confidence to keep building.
• Phase two started with Demoboost’s first funding round (EUR 1.7M, October 2022, led by b2Venture). At that point, the team became much more analytical about defining true product-market fit. Initially, they were selling broadly to anyone who saw value in demo automation. After analysing usage, retention, expansion and deal sizes, a clear pattern emerged: the strongest traction was with sales and presales teams in complex B2B SaaS environments. Around 2024, Demoboost doubled down on that ICP, refined our positioning around revenue teams.
• Phase three has been scaling with conviction. Once Demoboost’s product and go-to-market was aligned around that persona, growth accelerated significantly. Over the past years, the company tripled its ARR, increased average revenue per account by 50%, and were recognised in Gartner’s Demo Automation Market Guide as the most robust demo automation platform in the market. That growth was an important signal to both the co-founders and investors that the startup had identified what works and wasn’t experimenting anymore.

‘One of the biggest challenges along the way was the rapid rise of AI. Some investors questioned whether demo automation would become obsolete. Instead of debating the theory, we embedded AI deeply into our platform — particularly in demo creation and personalisation — and actually saw strong traction, especially from AI-native companies. Each phase built on the previous one: proving demand, defining focus, and then accelerating growth,’ the CEO recalls.

AI-Powered Demo Platform to Solve Concrete SaaS Sales Inefficiencies

To reiterate, Demoboost provides B2B software companies with a platform to create, personalize, and share interactive product demos at scale using AI. It allows revenue teams to track how buyers engage with those demos, turning clicks, views, and interactions into real-time intent data. In practice, it transforms demos from one-off sales presentations into a measurable revenue intelligence layer that helps teams prioritize deals, reduce manual work, and shorten sales cycles.

‘Demoboost addresses a very concrete inefficiency in B2B SaaS sales. Too many teams still treat demos as presentations, not as a source of data. Demoboost turns the demo stage into a signal layer that helps sales teams understand real buying intent and focus effort where it matters. Combined with strong enterprise traction and a team that understands both sales and product deeply, this was a clear investment decision for us,’ Digital Ocean Ventures’ partner Piotr Widacki tells ITKeyMedia.

Global Adoption and Measurable Impact

The platform is used by global B2B SaaS leaders including AMCS, AvePoint, Bosch, Boost.ai, Celonis, and Hitachi. The startup reports that client companies have reduced unqualified sales calls by up to 74%, lowered customer acquisition costs by 28%, and removed demo wait times altogether. Interactive demos empower sales teams to lead introductory conversations without presales support, making early buyer interactions more informed and efficient, while reducing top-of-funnel workload and shortening sales cycles by a reported average of 32%.

‘Demoboost has a clear product-market fit, and they’ve been winning large, global customers from day one. The team has a deep understanding of their target audience, and it shows in product adoption and retention. With this round, they’ll accelerate international scaling and go after enterprise clients. What excites us most is that the team understands how B2B sales is evolving in the AI era – and Demoboost is evolving with it. We’re thrilled to support them as they scale globally and help shape what modern B2B sales looks like,’ Digital Ocean Ventures’ partner Adam Bartkiewicz states.

Behavioural Data Powering Decisions

It’s important to note that clients don’t ‘supply’ behavioural data to Demoboost. It is generated by demo viewers themselves as they interact with the experience: which paths they choose, on which screens they spend more time, which calls to action they click, and whether they share the demo with colleagues. These behavioural signals are collected within the demo environment and handled in line with each client’s privacy policies and setup. Demoboost  provides the ability to turn this interaction data into actionable insights. Teams can use it to:

• qualify leads more effectively (understand which use cases or features a prospect is genuinely interested in);
• map decision stakeholders (see who engages with the demo, how it spreads within the organisation, and identify additional influencers or decision makers involved in the buying process);
• prioritise sales follow-up (identify engaged stakeholders and focus effort on the most active opportunities);
• improve onboarding and customer success (see what new customers explored before purchase and tailor onboarding accordingly);
• and inform product and GTM strategy (aggregated insights can highlight which features attract the most attention).

In short, customers capture and interpret real buying-journey signals that were previously invisible, and Demoboost doesn’t retain and own this data.

‘First of all, Demoboost’s own demo was enthusiastic, open-minded and well-researched. And I believe that they are working with a very interesting problem. They essentially make a simplified copy of the software to be demoed — but there is the tension between simplification and showing off the software capabilities. If the demo is great, then maybe it should feed back into the software interface design? The extra point is about how AI is excellent for exploring these ideas and automating this work,’ Vestbee Angels’member Zbigniew Lukasiak remarks.

Responsible AI Personalisation

Furthermore, AI-driven demo personalisation in Demoboost is designed to be guided by user choice. Personalisation starts with explicit input, either the viewer or the salesperson selects who they are, what role they play, or which problems they’re trying to solve. Based on that, the platform surfaces the most relevant content paths.

‘We don’t infer sensitive attributes or make opaque assumptions about the buyer. Importantly, humans stay in control. Revenue teams design the demo structure, the available content options, and the personalisation logic themselves, and the AI helps execute that logic at scale,’ Ms Decroix assures

.Viewers, in their turn, actively choose their journey rather than being silently segmented behind the scenes. They can often explore beyond their initial path, which makes their experiences less narrow and restrictive. In short, Demoboost’s approach helps teams personalise responsibly, without reinforcing bias, focusing on relevance through explicit choice and human oversight rather than opaque AI profiling.

Revealing the Hidden Stakeholders and Deal Health Signals

Ms Decroix shares one common example that comes from analysing how demos spread inside target accounts. In many sales processes, teams interact directly with only a handful of stakeholders — often the visible ‘tip of the iceberg.’ Critical decision influencers from IT, adjacent departments, or C-level leadership frequently don’t attend meetings, and their priorities remain unclear. By observing behavioural demo data, one client discovered that after initial calls, the demo was consistently viewed by additional stakeholders to whom they hadn’t spoken. This insight prompted the sales team to enrich their pitch: they added dedicated content paths for technical validation and executive value earlier in the process, and proactively equipped their champions with materials tailored to those hidden stakeholders. The result was a more complete, account-wide narrative and smoother decision alignment — simply because the demo data revealed who was really involved in the buying decision, not just who showed up to meetings.

Beyond sales efficiency, one of the most valuable and sometimes unexpected insights comes from the scale of engagement within an account. Clients often discover that the number of stakeholders interacting with a demo is a strong signal of deal health. When demos get viewed repeatedly and shared across multiple roles, the likelihood of closing the opportunity increases significantly. This shifts the strategic focus from simply running demos efficiently to identifying truly winnable deals.

‘Sales teams can prioritise opportunities where engagement is spreading across the organisation, while proactively supporting accounts where interest hasn’t yet broadened — for example by equipping champions with tailored demo paths or content for additional stakeholders. In that sense, demo engagement data becomes not just a sales metric, but a strategic signal helping teams focus their time and resources where they have the highest chance of winning,’ Ms Decroix explains.

Global Insights into Buyer Behaviour

As Demoboosts expands internationally, one of the key lessons that the team learned is that the core buying behaviour is surprisingly consistent, but how engagement happens can vary slightly by region and seniority. Across markets — Europe, the US, Australia, and beyond — the structural pattern remains the same: buying groups are large, and most of the evaluation happens independently of sales conversations. Buyers actually spend only a small portion of their journey in direct contact with vendors, with much of the decision-shaping happening through self-guided content and internal sharing. The broader takeaway isn’t that buyers behave fundamentally differently by country, it’s that modern B2B buying is globally digital-first, committee-driven, and self-directed. The organisations that succeed internationally are the ones that design demos not just for the person in the meeting, but for the entire invisible buying group evaluating in parallel.

Vestbee Angels’ member Sławomir Nitek observes how Polish startups increasingly compete globally through strong technology and deep customer understanding, particularly in AI-driven SaaS for sales. He emphasizes that the most valuable companies today solve concrete business problems while designing for international scale from the outset, noting Demoboost’s enterprise focus, AI and analytics capabilities, product-first mindset, and commercially aware team. As Mr Nitek points out, demo automation and data-driven sales decision-making address urgent SaaS market needs by improving efficiency and shortening sales cycles, thus making Demoboost an apparent investment decision.

Entering Demo-Led Revenue

Today, Demoboost is entering the next chapter, moving beyond demo automation into what the co-founders call Demo-Led Revenue. The new EUR 2.8M funding will primarily accelerate product development, particularly AI-driven demo creation, personalisation at scale, and building out our revenue intelligence capabilities. The startup is doubling the team by hiring 12 additional people across engineering, customer success, marketing and sales. The company is also strengthening its presence in Europe and expanding further in the US and Canada.

‘Success for us means continuing that trajectory while establishing ourselves not just as a demo automation tool, but as a Revenue Intelligence Platform — going beyond demo creation to unify demo engagement analytics with opportunity behaviour data and predictive revenue signals.

At the heart of that is product acceleration. Thanks to our very close relationships with clients, we’ve developed a clear and validated roadmap. Now it’s about executing faster, especially around AI-driven capabilities, deeper analytics, and expanding our revenue intelligence layer. We’ll continue focusing strongly on Sales and Presales use cases, because that’s where we see the strongest and clearest product-market fit,’ Ms Decroix shares.

‘But scaling isn’t just about building more features. It’s also about doing it responsibly. We’ve built Demoboost on going above and beyond for our clients, and maintaining that level of care and responsiveness as we grow is non-negotiable for me. And just as importantly, culture. We’ve built a highly motivated, collaborative team, and as we expand globally, protecting that culture matters as much as any product or revenue milestone,’ the CEO concludes.

In a B2B landscape where buying happens largely outside the meeting room, Demoboost is reframing the product demo from a static presentation into a dynamic source of strategic intelligence. By capturing real behavioural signals and turning them into actionable revenue insights, the company is addressing one of the most persistent blind spots in SaaS sales: understanding who is truly engaged and why. This shift from demo automation to demo-led revenue is poised to redefine how modern sales teams prioritise effort, allocate resources, and ultimately compete in an AI-driven market.

Demoboost is envisaging a Series A round within the next 12–18 months.