The post was originally published in Polish on Tom’s LinkedIn profile. Tom kindly agreed to republish what we think is of great value to our readers.
In the week following our win at the Proptech Festival in September 2025, we saw a surge that felt almost gravitational. Dozens of new inquiries arrived, three solid deals closed, and suddenly, CEOs who had been too busy for months found time for “exploratory chats.” The product was the same. The team was the same. The thesis — one we’ve executed consistently since 2018 — hadn’t changed. What shifted was something harder to measure: market physics.
Industry recognition acts as a catalyst. It bends attention, credibility, and opportunity toward you — not because your fundamentals are different, but because perception has caught up with reality. The fascinating part isn’t the spotlight itself; it’s hearing what people now say openly: “We need to be on the winning side of this shift.” That shift is the recognition that commercial real estate is no longer just a capital game — it’s a tech and talent game.
The firms investing today in technological competence and data intelligence are quietly positioning themselves ahead of the curve. Momentum is building, and the first-row seats are filling fast. Market physics rewards those who move early, because once the shift becomes visible, the forces at play — attention, trust, and opportunity — compound quickly. The time to act isn’t tomorrow. It’s now.
Tom Ogrodzki is the founder and CEO of REDD, a leading commercial real estate intelligence platform transforming how data is used across the CEE region. Since founding the company in 2018, he has led its growth from an ambitious startup into a trusted source of market analytics for top investors, developers, and asset managers. With a background in real estate and technology, Tom bridges industry expertise with a product-driven mindset. He is a recognized voice in proptech innovation, advocating for data transparency and digital transformation in the built environment sector.
