- VAUNT launches a new AI module to enhance real estate sales through smart suggestions
- The AI analyzes sales interactions to personalize communication and improve lead conversion rates
- Early feedback shows improved efficiency, faster response times, and strong user engagement
- VAUNT plans to evolve the AI toward decision-making and expand further into global markets
This June, the well-known Romanian AI sales automation proptech startup VAUNT presented its new AI module. It analyzes the clients’ sales interactions to generate personalized advice, thus improving the chances of conversion.
VAUNT in a Nutshell
Founded in 2020 by Irina Constantin (CEO) and Razvan Mitre (CTO), VAUNT is a Romanian B2B SaaS proptech startup transforming residential real estate sales through a streamlined, intuitive platform. Designed to enhance efficiency and transparency, VAUNT enables businesses to manage housing portfolios, monitor client interactions, launch marketing campaigns, showcase properties in 2D, handle finances, and access real-time analytics—all in one place. Committed to customer success, the company actively integrates user feedback, offers tutorials, and regularly updates its features. As a compound startup, VAUNT is building a suite of interconnected tools to become the essential digital infrastructure for residential property sales.
In 2024, the company achieved notable milestones, working with 73 clients and listing over 100 projects worth more than EUR 1B. With EUR 488 million in recorded transactions, VAUNT facilitated 7% of all real estate deals in Romania and reported a 74% year-over-year growth, reinforcing its position as a key industry player.
Earlier this year, VAUNT entered the Catalyst NYC acceleration program, marking a significant step in the company’s international scaling and a crucial part of its go-to-market strategy in the US. Ms Constantin admits that the accelerator definitely helps VAUNT move faster and roll out new features. It provides access to a strong network, valuable resources. As an ideal space to challenge one’s thinking, this environment shaped a lot of conversations around how the startup should build and scale.
AI as a Natural Evolution: What VAUNT’s New AI Module Actually Does
At the same time, the decision to introduce AI was driven by what the VAUNT team observes in the market and hears from its users. As AI is becoming a core part of how teams operate, it’s only natural to look for ways to integrate it in a way that feels practical and immediately useful. In particular, VAUNT’s new module acts like a smart layer that supports agents throughout the sales process. It helps them stay focused, move faster, and ultimately close more deals.
‘We’re expanding our use of AI in a more intelligent, practical way. Because we’re sitting on a massive amount of real-time behavioral and conversational data, we’ve introduced our new AI feature that acts like a sales coach. It analyzes patterns, suggests next steps, and helps reps close deals faster. It’s subtle but powerful, like giving every sales rep a smart assistant that’s always working in the background. This is part of our bigger vision: making sales more human by making everything else more automatic,’ Ms Constantin shares.
Context-Aware Intelligence, Tailored to Every Conversation
The new AI module was trained with VAUNT’s proprietary data to help surface key insights and drive action in a way that supports the best timing, stronger engagement, and more momentum in the sales process. The training process was very iterative as the team listened closely to what agents struggle with most, to build a solution that responds to those real pain points with simple, intuitive suggestions.
The AI is personalized in how it works with each client’s data. It analyzes interactions on a case-by-case basis and generates suggestions based on that specific context. In other words, the underlying system is consistent, but the output is always tailored to the unique behavior, communication patterns, and sales flow of each user.
Specifically, the AI module analyzes past interactions and guides teams on how to communicate more effectively with each lead. It looks at patterns like response times, tone, topics that triggered engagement, and the lead’s overall behavior. From there, it suggests approaches that might move the conversation forward.
For example, it can flag that a lead responds best when multiple options are presented and may suggest highlighting flexible packages or upsell opportunities. It could also identify that a client is focused on technical details and is actively negotiating. In such a case, the AI would prompt the sales team to stay close and tailor their messaging with more specifics.
A Response to the Changing Market
Irina Constantin, Co-Founder and CEO at VAUNT
Overall, the big issue that VAUNT’s new AI module is tackling is that real estate purchase decisions take twice as long as they did in 2024, according to VAUNT’s information.
‘The market has definitely shifted. Economic uncertainty and global events made buyers more cautious, which means their decisions take longer. This isn’t a mere slowdown, it’s a sign that the way people buy real estate is changing. Buyers now expect more transparency, more time to explore, and more flexibility before committing. This presents a huge opportunity for developers and sales teams who are ready to adapt. The teams using digital tools like 2D showcasing can stay in the conversation longer, build trust earlier, and guide buyers through the process before they ever step into a showing. It’s not about rushing the sale, it’s about staying connected and top-of-mind until the buyer is ready. The companies that embrace this shift won’t just survive it. They’ll grow through it,’ Ms Constantin comments.
It’s still early for VAUNT’s AI module’s long-term metrics, but according to the CEO, the signals are already strong. Teams using the feature are already reporting smoother lead management and faster response times—up to a 25% improvement in how agents handle and follow up with leads. Users’ real-time feedback is welcome directly in the platform, and VAUNT reports 75% positive response. Some teams reported at least a 10%-15% improvement in the efficiency of managing leads and following up. VAUNT interprets such a response as a clear indicator that their approach is working and the solution is growing in the right direction.
Remaining Human-Centered
That said, it’s important to remind that for now the AI module isn’t agentic, i.e. it only suggests ideas, insights, and next steps based on the provided data, while the final decision is always up to the human sales representative. At the same time, VAUNT reports actively developing the next phase, where the AI can start making certain decisions using business logic and clear rules set by the team.
‘The goal is to reduce friction and save time, while keeping the human fully in the loop,’ Ms Constantin assures.
Adoption Without the Friction of Learning Curve
VAUNT expects a high adoption rate because the AI module fits naturally into the workflows that agents already follow and there’s no steep learning curve or complex setup. There was a strong early feedback as teams were noticed to engage with the feature in their first sessions.
‘Adoption is not just about giving people access to new features. It comes from creating real value. Our focus is on making sure the AI delivers suggestions that are immediately useful. If it helps someone save time, move faster, or close a deal with more confidence, they are going to keep using it. That kind of trust is what drives long-term adoption,’ Ms Constantin concludes.
Over the next few months, VAUNT expects clearer data on conversion rates and time-to-close improvements.
VAUNT’s new AI module presents a pivotal shift in how real estate sales agents engage with leads, offering smart, data-driven support without disrupting their workflow. By turning behavioral insights into actionable next steps, it empowers agents to build stronger relationships and close deals with greater confidence and efficiency. As buying behavior evolves, tools like this are set to become essential for staying competitive in a slower, more complex real estate market.
Kostiantyn is a freelance writer from Crimea but based in Lviv. He loves writing about IT and high tech because those topics are always upbeat and he’s an inherent optimist!
