GoCube – Smart Rubik’s Cube by Alexander Gornyi


The post was originally published in Russian on Startup of the Day. Alexander kindly agreed to republish what we think is of great value to our readers.

Any activity with a smartphone becomes even more fun than it was without a smartphone. To create a successful product, a startup has only two tasks – to find an interesting activity that people are already doing, and then figure out how to include a smartphone inside.

Israeli startup GoCube turned Rubik’s cube into a modern gadget. Fortunately, the patent has expired long ago, and everyone can do what they want. The startup is releasing a seemingly completely ordinary puzzle, but with sensors inside. They monitor the position of the edges and send information to the phone. In the training mode, the application prompts you how to correctly collect the cube, in the competition mode, it looks at who is faster.

On the official website, an electronic cube is sold for $60; in Russia, in various online stores, I see prices from 5 to 6 thousand rubles (~$70-$80). At the same time, there is a similar Xiaomi gadget on Ozon – and it costs only 2490 (~$35). In February, GoCube raised $5 mln in investments.

P.S.: Three facts that I googled while writing this post. They have nothing to do with the startup, but I can’t help but share.

  1. Ernö Rubik is alive.
  2. The old popular snake of 24 triangular prisms is also his invention, “Rubik’s snake”.
  3. In 2009, 35 years after the cube, he invented the Rubik’s ball, another puzzle popular enough to accidentally end up in my house. I didn’t know that she was “Rubik” before.


#gadget # Israel #rounda # entertainment

Startup: GoCube

Translation : Valeria Stupnikova


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