Operating in Ukraine Two Years into the War by Mike Romanenko


Changes Brought by 2023

In 2023, Kyrrex fully entered the European market and started the process of combining the sports and crypto industries. Kyrrex aims to create unique and engaging experiences. By collaborating with key MotoGP and Padel players, the company plans to integrate cryptocurrencies into the sports culture, offering fans exciting opportunities to engage with their favorite teams and athletes by using digital assets.

Impact and Lessons

In the wake of the Russian-Ukraine war and the fall of FTX, as any other crypto company, Kyrrex had to adapt. With the fall of FTX, it focused on strengthening its position as a reliable and trustworthy platform on the market. Learning from these challenges, Kyrrex is focused on regulatory compliance, risk management protocols, and security measures to inspire confidence among its clients and the crypto community.

2023’s Challenges

Since the full-scale invasion of Ukraine by Russia, Kyrrex swiftly took action to support its Ukrainian employees. Recognizing the burden of the situation, the company initiated a series of measures to provide both financial and emotional support. Now, all Ukrainian employees acquired flexible work arrangements. The company actively facilitated remote work options, allowing employees to prioritize their personal needs while fulfilling professional responsibilities.

Plans for 2024

Kyrrex is actively engaging with stakeholders, government agencies, financial institutions, and industry associations, to establish relationships and ensure a smooth integration into the US market. Recognizing the potential and growing interest in digital assets across the country, the company is committed to ensuring full compliance with federal and state regulations, including those set forth by agencies such as the Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC).

Special Programs and Policies for Veterans and Servicemen

Kyrrex has launched an initiative named Kyrrex Charity to gain financial support among its clients for the people affected by the ongoing war in Ukraine. Recognizing the urgency of the situation and the collective strength of our user base, we took a proactive step to send resources directly to those in need. Any team member can voluntarily share relevant bank details to raise money for their friend or family member who has joined the Armed Forces of Ukraine. This information allows colleagues to contribute financial support for specific requests when necessary.

At the moment, Kyrrex received gratitude from the Kyiv and Mykolaiv Regional State Administrations for financial support. Also, we have been awarded a testimony of appreciation by the Main Intelligence Directorate of the Ministry of Defense. The recognition was signed by General-Lieutenant Kyrylo Budanov on January 22, 2024.


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