Advertisement by the bloggers is a tool that cannot be ignored. The market grows every year, if you don’t buy the integration, your competitor will buy it, and all potential customers will go to him. So you need to advertise. There remains a small technical question – in which exact blog?
Yes, everyone remembers Kim Kardashian or Ariana Grande without prompting, there is no need to look for them. But most companies cannot afford them and have to focus on someone less expensive. A typical marketer’s request looks like this: “coverage of 50-200 thousand subscribers, lives in Moscow, writes about restaurants.” Recalling one or two suitable ones is not difficult – I have subscribed to someone, someone will be prompted by the first link in the search engine. But sometimes a couple of options are not enough, you need to have a hundred in the initial list so that later you can select ten best and cheapest ones.
The problem is solved by the Russian #startupoftheday Yoloco. He parsed who is following who on Instagram and sells access to filters in his database. You choose demographics, topics, and audience size and get a list of bloggers, exactly as you want. I found my own profile on the business section – the system works.
The additional value of the startup is the ability to quickly check the influencer: see which of the celebrities is following him, who he looks like in the list of followers, whether the reach is growing or falling. The system wrote everything about me very adequately, except that the fair price of advertising at 600 rubles ($8) was somewhat embarrassing. For those who buy several integrations, it is useful to look at the intersection of the audiences: you don’t have to buy Jane, 80% of her subscribers have already seen ads in Pete’s account.
The subscription price for the service starts at 1900 rubles ($25) per month. However, it seems that ordinary tasks already require a tariff of 8000 ($100). Now, the founder is talking about 11 thousand registrations on the website and a hundred paying customers, including brands and agencies.
So far, the revenue comes from the Russian-speaking market. The concept of the service is universal, but at home, even the walls help, so the startup started selling here. The next goal is obvious, it is the USA launch.Now Yoloco is looking for investments with an eye to the American market.
#russia #seed #advertising
Translation : Valeria Stupnikova
Alexander made his career in Russian internet companies including Mail.Ru, Rambler, RBC. From 2016 to 2018 he was Chief Strategy and Analytics officer in Mail.Ru Group. In this position, he worked on M&A, investments, and new project launches. In 2018 he became Deputy CEO in Citymobil, a Russian Uber-like company that was invested by Mail.Ru Group and Sberbank (the biggest Russian bank), then he left the company to launch his own projects. Now Alexander is a co-founder of United Investors – the platform for co-investments in Russian early-stage startups. His blog #startupoftheday (#стартапдня) is one of the most popular blogs about startups in Russia.