Search Bloggers on Yoloco by Alexander Gornyi


The post was originally published in Russian on Startup of the Day. Alexander kindly agreed to republish what we think is of great value to our readers.

Advertisement by the bloggers is a tool that cannot be ignored. The market grows every year, if you don’t buy the integration, your competitor will buy it, and all potential customers will go to him. So you need to advertise. There remains a small technical question – in which exact blog?

Yes, everyone remembers  Kim Kardashian or Ariana Grande without prompting, there is no need to look for them. But most companies cannot afford them and have to focus on someone less expensive. A typical marketer’s request looks like this: “coverage of 50-200 thousand subscribers, lives in Moscow, writes about restaurants.” Recalling one or two suitable ones is not difficult – I have subscribed to someone, someone will be prompted by the first link in the search engine. But sometimes a couple of options are not enough, you need to have a hundred in the initial list so that later you can select ten best and cheapest ones.

The problem is solved by the Russian #startupoftheday Yoloco. He parsed who is following who on Instagram and sells access to filters in his database. You choose demographics, topics, and audience size and get a list of bloggers, exactly as you want.  I found my own profile on the business section – the system works.

The additional value of the startup is the ability to quickly check the influencer: see which of the celebrities is following him, who he looks like in the list of followers, whether the reach is growing or falling. The system wrote everything about me very adequately, except that the fair price of advertising at 600 rubles ($8) was somewhat embarrassing. For those who buy several integrations, it is useful to look at the intersection of the audiences: you don’t have to buy Jane, 80% of her subscribers have already seen ads in Pete’s account.

Yoloco promises the same opportunities on YouTube and TikTok soon.

The subscription price for the service starts at 1900 rubles ($25) per month. However, it seems that ordinary tasks already require a tariff of 8000 ($100). Now, the founder is talking about 11 thousand registrations on the website and a hundred paying customers, including brands and agencies.

So far, the revenue comes from the Russian-speaking market. The concept of the service is universal, but at home, even the walls help, so the startup started selling here. The next goal is obvious, it is the USA launch.Now Yoloco is looking for investments with an eye to the American market.

#russia #seed #advertising

Translation : Valeria Stupnikova

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