Creative Fabrica – Virtual Trinkets Marketplace by Alexander Gornyi


The post was originally published in Russian on Startup of the Day. Alexander kindly agreed to republish what we think is of great value to our readers.

Now that I’ve written about the actual Udemy, I can move on to ‘Udemy for X’.

Creative Fabrica, the Dutch startup of the day, applies the same model for handmade stuff.  Designers publish their fonts on the platform, craftspersons publish instructions on their crafts, and artists publish coloring books. All of these are notably different kinds of clients, but they do have something in common, the flow of buyers between categories must occur.

As for the rest, the service used to run exactly like Udemy only a year ago, with an adjustment to the low average check. Most prices on Creative Fabrica are one or two dollars, for 15 one might as well buy a coloring book at a store, printed at an actual printing house, you won’t sell a file for this price.

But the world is changing now – there are generative neural networks, and this is the market that they will definitely influence. The startup’s reaction was curious – it doesn’t sue AI companies, doesn’t try to block them from being used, and didn’t even come up with its own content generation to get rid of living creators. On the contrary, Creative Fabrica integrated with Midjourney and GPT, stimulates creators to use them, and charges for expanded access. The results of the artificial work get published in the very same marketplace as the regular ones. The only compulsory thing is the corresponding mark.

We’ll see in a couple of years what such an approach will bring product-wise, but it already brought investments. In early January, Creative Fabrica brought in a round of USD 61M, and the investors were apparently interested

#netherlands #roundb #classified

Translation: Kostiantyn Tupikov


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