Latvian TravelTech Rebookify Secures EUR 200K+ to Bring AI Automation to Agency Bookings

• Rebookify landed EUR 205K of Pre-Seed funding from LatBAN and 500 Global
• The platform automates tracking of refundable hotel bookings, improving agency margins and efficiency
• Founders combine B2B sales experience and AI expertise to solve industry inefficiencies
• Future roadmap focuses on team growth, automated onboarding, sales expansion, and adding more AI tools

This October, the Latvian TravelTech B2B SaaS startup Rebookify raised a EUR 205K Pre-Seed round of investment from the renowned LatBAN (Latvian Business Angels Network), joined by 500 Global.

Founders Identifying an Industry Problem

Rebookify’s founding team combines B2B sales experience and profound AI engineering expertise. As Matīss Reinis Puriņš (CEO) researched how travel agencies work, he saw a recurring problem: hotel prices changed constantly, and consultants failed to keep up manually. What they did was either refresh booking pages all day long or book immediately and hope the price does not shift eventually, losing time or margins regardless. It became apparent that the process could be automated.

So Mr Puriņš enlisted Agris Ameriks with more than fifteen years of experience building AI and automation products and Gintautas Scerbavicius with his impressive track record of scaling startups and building structured operations. The founding trio brings together industry knowledge, technical capability, and execution speed to solve a long-standing inefficiency in travel.

‘The founders are capable, strategic, and deeply understand their niche — a market where many operations are still done manually. Their solution brings automation, transparency, measurable cost savings, and strong confidence in its capability to scale internationally, LatBAN’s member Ģirts Līcis states.

Early Validation and Changing Industry Habits

The idea of Rebookify was born in September 2023 when the founders began exploring automated price monitoring for refundable hotel bookings. In December 2023, they won a pitch competition and received a EUR 10K grant from Lithuania’s well-known early-stage fund FIRSTPICK, along with an invitation to join their pre-acceleration program, marking Rebookify’s debut institutional validation.

In September 2024, Rebookify was incorporated and its MVP was launched.

‘We signed agencies even before launch, allowing us to refine the product with real booking data from day one. Since launching the MVP we have grown rapidly, achieved four-hundred percent growth since August, and onboarded agencies across multiple markets. Along the way, we solved challenges related to fragmented supplier data and booking policy differences and strengthened our platform architecture after an early outage. These experiences helped us build a resilient, scalable system,’ Mr Puriņš recollects.

As of today, Rebookify’s platform automatically tracks refundable hotel bookings for travel agencies and flags opportunities when lower rates appear. Its proprietary AI matches equivalent room types across different suppliers, notifying agents instantly so they can rebook at the best price. This lets agencies improve margins and save time without manual monitoring.

‘Our main challenge is habit. Many agencies are used to missing savings or checking manually, but adopting Rebookify becomes a natural choice as soon as they see the first results. Some markets have more structured processes while others give consultants more autonomy. Our solution fits both because decisions always remain up to the agency. We simply make those decisions informed and faster,’ Mr Puriņš tells ITKeyMedia.

Investor Confidence

LatBAN’s managing director Emils Kragis lists the reasons that motivated and convinced the syndicate to support Rebookify:

• ‘Real product value for the market. Although it isn’t a market or niche that many consider to be trendy, their product provides real value in the form of time savings and revenue increase for their target clientele of travel agencies. They clearly demonstrated the ability of solving a pain point experienced by a particular market segment.
• Very professional founders. Very thought-out decision-making and critical thinking. They presented the correct soft and hard skills that makes them as founders very attractive.
• Market potential. Hotel rebookings is only one vertical that Rebookify fits in. While the vertical itself is a large market to cover, there is an apparent potential for expanding the product features to be able to rebook other must-have services of travel agencies such as flights, transports, tours, etc.’

Fueling Future Growth

Raising EUR 200K+ in Pre-Seed funding from LatBAN and 500 Global allows Rebookify to expand the team, automate onboarding, scale sales operations in the UK and European markets, and develop broader AI solutions. More specifically, Rebookify’s roadmap for the next twelve months focuses on four priorities:

• Team growth. Expanding AI, onboarding, and sales teams.
• Automated onboarding. Agencies will be able to activate and start saving with minimal manual work.
• Sales expansion across the UK and Europe with dedicated outbound and automation processes.
• Broader AI solutions for travel consultants, including tools that assist with communication, workflow management, and daily operational tasks.

The major milestones to follow are automated onboarding and consultant AI features. As for adjacent TravelTech areas, the Rebookify team sees tangible added opportunities in dynamic packaging where price optimization can expand beyond hotels, real-time price comparison across a larger network of suppliers, and AI assistant tools to help consultants reply to clients instantly with accurate, context-aware recommendations.

‘Our long-term ambition is to become the automation backbone for travel agencies, handling all repetitive booking-related tasks so consultants can focus on clients,’ Mr Puriņš concludes.

Addressing a long-standing pain point in the travel industry, Rebookify’s solution removes the manual burden of tracking volatile hotel prices and helps agencies ensure they never miss savings opportunities. Its automation and AI-driven accuracy empower consultants to work faster, make smarter decisions, and protect margins in an increasingly competitive market. As the platform evolves, Rebookify is poised to bring unprecedented efficiency and convenience to travel agencies worldwide.