Mews and Flexkeeping Unite for Operational Excellence at Smarter, Connected Hotels

• Mews acquired Flexkeeping, deepening their years-long partnership to enhance hotel operations
• The integration adds advanced housekeeping automation to Mews’ growing end-to-end hospitality ecosystem
• Joining forces, the platforms boost efficiency, guest satisfaction, and regional adaptability across global hotel markets

This September, Flexkeeping—the Slovenian-born hotel operations management platform—got acquired by Mews, the Dutch-American hospitality operational system solution provider. The two partners have been developing their collaboration and synergies since 2019, and now Flexkeeping’s housekeeping automation gets added to Mews’ core hotel functions suite as the platform gets exposed to significantly wider clientele.

The Background of the Partners in a Nutshell

Flexkeeping, founded in 2012 by Luka Berger, provides a housekeeping and staff-collaboration platform designed to streamline hotel operations. Used by hospitality groups worldwide, the system improves task coordination through automation and real-time communication. Its emphasis on efficiency and operational clarity has made Flexkeeping a household-name tool for hotels seeking to optimize workflows and elevate the overall guest experience.

Founded in 2012 by Richard Valtr and Matthijs Welle, Mews has grown into a global leader in hospitality technology. The company has raised hundreds of millions across multiple funding rounds, reaching Series D status while steadily expanding its platform to support every major facet of hotel operations. Its acquisition of Flexkeeping further broadens this ecosystem by embedding housekeeping automation and team collaboration tools directly into Mews’ core system, reinforcing its position as a unified operating environment for modern hotels.

Synergies for Hotel Efficiency and a Seamless Transition for Customers

In its decision to acquire Flexkeeping, Mews prioritized synergies that directly enhance hotel operations efficiency and the guest experience. Flexkeeping’s profound expertise in housekeeping automation, maintenance, and staff collaboration naturally complement Mews’ core strengths in property management, payments, and revenue optimization.The acquisition gives rise to a unified ecosystem encompassing operations from managing rooms and revenue to maintaining guest spaces and coordinating teams in real time.

‘In terms of challenges, the main consideration was maintaining a seamless transition for existing Flexkeeping customers while deepening technical integration. We’ve taken a careful, phased approach to maintain stability, continuity, with no disruption to existing services,’ Mews’ SVP Legal & Corporate Development Cisco Villalta tells ITKeyMedia..

Shared Vision and Culture

Both companies choose to refer to the deal as a partnership rather than a standard acquisition. According to Mr Villalta, the two teams share a long-standing relationship and common vision for the future of hospitality technology. Flexkeeping’s culture of innovation, customer focus, and operational excellence is a big part of what made them such a strong fit for Mews. That’s why the plan is to preserve that entrepreneurial spirit while giving Flexkeeping access to Mews’ global scale, resources, and customer network.

‘Joining Mews accelerates our shared vision to make hotel operations effortless, and data-driven. It’s the natural next step for our team and technology, bringing the power of automation and collaboration to even more hoteliers around the world. We can’t wait to set new standards in efficiency, staff happiness, and guest satisfaction,’ Mr Berger shares.

Navigating Global Diversity in Hospitality Operations and Aligning Flexible Workflows with Regional Standards

As Mews continues to grow globally (12,500 customers in 85+ countries), the approach to managing regional variations in housekeeping regimens, labour markets, unionisation, regulation, and language will naturally evolve in the combined offering. Both Mews and Flexkeeping have global customer bases, and their platforms were built and evolving with localization in mind, from multi-language support to compliance with local labor and data regulations.

‘By combining forces, we can go further: aligning flexible workflows with regional standards, such as unionized labor environments, inspection routines, and sustainability practices, while maintaining a consistent, intuitive user experience across regions. We’ll continue to work closely with local partners and customers to ensure the platform evolves in line with regional needs and hospitality norms,’ Mr Villalta states.

Operational Excellence as a Path to Guest Delight and Housekeeping as a Revenue Driver

Given that housekeeping is typically a cost-centre rather than a revenue-centre, it’s necessary for Mews to communicate the value of this integration to your hotel clients and investors. The teams emphasize that housekeeping is not to be viewed simply as an operational cost. Instead, it is a key driver of guest satisfaction, staff retention, and operational efficiency, — all of which directly impact revenue and profitability.

A well-run housekeeping operation directly influences review scores, return stays, and brand reputation, all of which translate into measurable revenue impact. Namely, the integration of Flexkeeping, allows Mews to help hotels reduce manual workload, optimize labor scheduling, and minimize room downtime — accelerating turnovers, lowering operational costs, and increasing guest satisfaction scores. As hoteliers increasingly look to sell products and services beyond the room — from early check-ins to in-stay experiences — the housekeeping and team communication capabilities that Flexkeeping brings become essential to deliver on that promise.

‘Bringing Flexkeeping’s exceptional housekeeping technology into the Mews ecosystem marks a pivotal moment in hospitality tech. We’re unlocking new levels of operational efficiency and guest experience for forward-thinking hoteliers everywhere. Together, we empower the next generation of hoteliers to operate smarter and deliver unmatched quality,’ Mr Welle states.

‘As for investors, this integration strengthens Mews’ position as a holistic, end-to-end hospitality platform, one that unites operational excellence, automation, and revenue management in a single, data-driven ecosystem,’ Mr Villalta continues.

Flexkeeping Investors’ Strategic Win

The well-known Czech fund ZAKA VC invested in Flexkeeping back in 2022. With this deal, the fund becomes an economic shareholder of Mews.

‘We are proud to see Mews, a major hospitality player, recognizing the enormous potential of Flexkeeping, whose services are enthusiastically used by hotel groups across the world. For us, this is proof that we are on the right path as we get rewarded with the first unicorn in the portfolio of ZAKA VC Fund 1’ the firm’s Co-Founder and Managing Partner Ján Kasper comments.

The Future of Hotel Automation

The joint team’s long-term vision is to create the most intelligent, automated, and human-centric operating system for hospitality. In the coming decade, they envision hotel operations becoming largely self-orchestrating, powered by data, AI, and seamless connectivity:

• Housekeeping schedules adapt automatically to occupancy and guest preferences;
• Maintenance and service issues are predicted before they occur;
• Staff can focus more on creating memorable guest experiences rather than managing manual tasks;
• Guests enjoy seamless stays where every operational detail – from room readiness to personalization – is powered by smart automation behind the scenes.

‘Our partnership drives this vision closer to realization, toward a future where operational excellence and guest delight are driven by connected, intelligent technology that empowers people, rather than replaces them,’ Mr Villalta concludes.

‘Finally, Mews’ customers will have a truly best-in-class housekeeping platform. By integrating Flexkeeping’s advanced housekeeping suite, Mews is set to revolutionize the way hotels manage cleanliness, scheduling and staff collaboration,’ Mr Valtr adds.

Flexkeeping’s acquisition by Mews marks a defining moment in the evolution of hotel operations technology, uniting two companies whose strengths naturally amplify one another. By integrating advanced housekeeping automation into Mews’ broader platform, the deal accelerates the industry’s shift toward smarter, more connected, and more human-centric hotel management. Ultimately, this partnership positions both partners—and their customers—to lead the hospitality industry to an era of seamlessly intertwined and amped-up efficiency, intelligence, and guest experience.