Brightside – Personal Financial Expert


The post was originally published in Russian on Startup of the Day. Alexander kindly agreed to republish what we think is of great value to our readers.

If an employee has money problems, they don’t work very well because their thoughts are elsewhere. They also ask for a raise more often and leave the company sooner, the company suffers three times for one reason.

Brightside, the American startup of the day, promises to relieve this pain. According to its concept, the company pays the subscription, and all its employees get access to a personal financial expert. The latter will sort out a personal situation, recommend canceling a particular card, refinancing a particular debt, and applying for a particular program to make the monthly credit payments tolerable. There will be more money in the pocket, the stress will go away, the work efficiency will increase, and the company will benefit

Curiously, what Brightside puts forward as its main competitive advantage is a living human. No bots, no AI, there are always people with experience and empathy in chat instead of dumb soulless hardware. The founders go against the trend.

The startup brought in USD 33M of investment in its recent round.

#roundb #work #fintech #usa #consulting

Translation: Kostiantyn Tupikov


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