- How to Web 2025 returns this October, expecting 3,000+ attendees
- 100+ top speakers include thought leaders leaders from IVP, 20VC, Dexory, Rodeo Global, and BibleChat
- Startup opportunities feature Dealflow, Spotlight pitch, Demo Area, and curated showcases
- Interactive experience includes expert sessions, 30+ side events, and as selection of vibrant networking formats
On October 1–2nd, How to Web Conference returns to Bucharest’s Face Convention Center, once again transforming the city into a vibrant meeting point for innovation, entrepreneurship, and technology in the CEE region. The two-day event expects no less than 3,000+ participants, 500 startups, and 100+ speakers, all coming together to explore the future of tech.
Featuring four curated stages, each designed around key industry themes, the Conference will spotlight the strategies behind Europe’s fastest-growing tech ventures and reputable unicorns. Attendees can expect insight-rich keynotes, founder stories, and practical takeaways from top global experts, visionary leaders, investors, and operators.
Beyond the main event, over 30 side events across the city will enhance networking and collaboration opportunities, offering participants diverse formats to connect and engage. Whether you’re a founder, product builder, investor, or enthusiast, the conference provides an ideal environment to gain knowledge, forge meaningful connections, and accelerate growth in a competitive digital landscape.
2025 Agenda
This year’s Conference will offer insights from thought-leaders shaping today’s technology landscape with the agenda structured around these core themes:
Mastering Product-Led Growth: From Strategy to Execution
Product-Led Growth (PLG) is transforming the way companies scale, placing the product at the core of acquisition, activation, and retention. At How to Web Conference 2025, the Build & Grow Stage will dive deep into this revolution, offering attendees practical strategies to succeed in a PLG-driven world. Designed for product managers, UX designers, and product-focused professionals, the program explores how to craft products that effectively acquire and retain customers on their own. Sessions will address intentional product leadership, leveraging UX to build products that resonate, and avoiding common PLG mistakes.
Experts from IBM, Alibaba Cloud, Booking.com, and ex-Miro will share proven insights:
- “Cracking Product-Led Growth for Products with Steep Learning Curves” with Aggelos Mouzakitis from IBM
- “How to Fail 0->1 but Still Succeed” with Kate Ivanova from Booking.com
- “From Punchlines to Product Lines: Comedy Lessons for Better PMs” with Abdul Rahman from Cognigy, ex-Porsche
- “No More Tool Overload: Building Your Practical AI Tool Stack for a Setup that Works” with Ioana Teleanu from AI-R Design Studio, ex-Miro.
The Rise of AI and Its Practical Implications
Implementing AI effectively has become a top priority for tech professionals. How to Web Conference 2025 tackles this by showing how to integrate AI into workflows, business strategies, and team development.
Global experts will share actionable frameworks and insights for AI in marketing, sales, and product, offering practical, real-world applications:
- “Beyond Autopilot: Intentional Product Leadership in the AI Age” with Arne Kittler from Hey Clarity and Product at Heart
- “How to use LLMs to Create Value at Scale” with Andrew Mende from Booking.com
- Google AI ToolBox Practical Demo & Use Cases
- “From Automation to Autonomy: Building Competitive Advantage with Agentic AI Systems” with Gillian Armstrong from AWS
- Panel: Embedding AI in Existing Products for New Opportunities, with Alexander Agureev of Northzone, Daria Gherghelas of Speedinvest, and Laurin Class from Earlybird.
Building Resilience and Effective Teams
In today’s fast-paced business and tech landscape, resilient teams and strong leadership are vital for sustainable success. How to Web Conference 2025 addresses workplace mental health, team enablement, and positive culture building. Attendees will gain insights from leaders who have built and supported high-performing teams across industries, sharing practical lessons and proven approaches to achieving meaningful results.
Highlights of these sessions include:
- Linn Caldas and Maria Whittaker from Inner Loom: “Mental Resilience: The Hidden Driver of Sustainable Performance”
- Panel: Building Leadership—What It Takes to Be a Leader
- Panel: Prepping AI Systems for the Real World: Yunus Bulut from Validaitor
Navigating the Startup Ecosystem in Europe
The European startup ecosystem offers immense opportunities but also significant challenges for both founders and investors. How to Web Conference 2025 acts as a key hub for building meaningful connections and gaining the insights needed to succeed in this dynamic landscape. On stage, global experts from top venture funds—including IVP, Northzone, Creandum, Seedcamp, 20VC, Cherry Ventures, and others—will share their expertise. Attendees will explore the latest investment trends, discover strategies for scaling internationally, and learn how to leverage Europe’s unique advantages.
Sessions will cover building the next generation of unicorns, tackling US expansion hurdles, and identifying emerging opportunities within European markets:
- Panel: Building the Next Generation of Unicorns from Europe with Imran Ghory of Blossom and Florian Schweitzer of B2Venture
- Panel: Scaling to the US—Geopolitical Shifts, Cultural Challenges, Business Opportunities with Enis Hulli of e2VC, European Startup Embassy, and more
- Panel: European Strengths and Opportunities with Alex Lim of IVP, Karol Szubstarski of OTB, and Tytus Cytowski of Cytowski & Partners
- Panel: What Do Founders Learn from Their 1st Startup? with Gyorgy Simo of DayOne and Felix Martinez of Seedcamp
- The Launch of Venture in Eastern Europe Report on H1 2025 by How to Web.
Fundraising and Investment Strategies
Securing funding and identifying strong investment opportunities are essential for both founders and investors. How to Web Conference 2025 creates a platform to navigate the evolving investment landscape, combining discussions on fundraising best practices with hands-on learning.
These intensive sessions offer founders direct, applied feedback on pitch decks and sales strategies from seasoned investors, successful entrepreneurs, and industry experts:.
- Fundraising Bootcamp Workshop: How to Build Your Fundraising Outreach Engine—Step by Step, with Nikola Yanev of Eleven Ventures, Gergana Stoichkova of VC Compass
- Fireside: Investment Thesis and Live Pitch Analysis, with Gregor Rebolj of Silicon Gardens
- Sales Bootcamp Fireside: Founder-Led Sales for Discovery and Scaling—The Dexory Journey, with Andrei Danescu from Dexory and Zoltan Vardy, author of The Launch Code.
Check out the complete and detalied agenda here.
How To Web Experience and Opportunities
The 2025 edition of How to Web Conference promises a dynamic, hands-on experience Beyond mainstage presentations from international tech leaders, the event creates a highly interactive setting designed for real learning, genuine conversations, and strategic connections. Participants are welcome to take part in tailored sessions, expert-led discussions, and informal networking events that go far beyond traditional conference formats.
One of the core strengths of How to Web lies in its startup-focused programming. Founders from across Central and Eastern Europe will gain visibility and access to potential partners and investors, showcasing their innovations to a technology-driven audience. Attendees can engage directly with startup teams, explore regional entrepreneurial trends, and discover new products as they take shape in the emerging European ecosystem.
The content agenda will span key themes like AI, marketing, product development, and team leadership, all designed for practical application in today’s fast-paced business environments. Social elements—including pre-event networking and the closing party—round out the program, ensuring that collaboration continues beyond the stage.
Startups also benefit from structured opportunities like Dealflow (1:1 investor meetings), Spotlight (a pitch competition with high visibility), a Demo Area for product exposure, and curated Startup Showcases led by ecosystem partners.
In a Nutshell:
- Where: Face Convention Center, Bucharest, Romania
- When: October 1-2nd, 2025
- Tickets here, EUR 129-599, use promo code ITKEYMEDIA25 for 10% off for Builder Tickets
- Contact team@howtoweb.com for Team Package discounts
Kostiantyn is a freelance writer from Crimea but based in Lviv. He loves writing about IT and high tech because those topics are always upbeat and he’s an inherent optimist!
