- The leading CEE fashion retailer has chosen Google as a strategic digital partner.
- Google Cloud will help LPP SA develop online activities and boost further digital transformation.
The role of online channels in shopping, also in the clothing segment, has been growing steadily over the past few years in Poland. However, the usage of e-commerce during the pandemic grew dramatically. The Polish Payment Standard research shows that only in March online sales in the clothing category increased by as much as 63% compared to February. This tendency will most likely persist, making development and investment in e-commerce necessary for all sectors.
LPP intends to migrate its full e-commerce technical infrastructure to Google Cloud by the end of 2020.
‘We are the leader of the retail industry in Central and Eastern Europe and we are planning to increase the share of online sales in the structure of our revenues. Recently, our revenues from e-commerce increased by 129%, and only in April, the growth constituted at as much as 270%. To maintain the effective development and growth of the Group’s digital channels, we have entered into a strategic agreement with Google Cloud,’ E-Commerce Director at LPP S.A. Arkadiusz Ruciński explained.
‘We have ambitious plans for the coming years, which is why we decided to tie up with an experienced partner who will provide us with their know-how, as well as infrastructure and tools for building and maintaining e-commerce websites,’ he added.
The Group will use Google knowledge and expertise in issues related to artificial intelligence, performance marketing, big data, and machine learning. In addition, a team of Google experts will support LPP in international expansion.
‘We started our cooperation with LPP many years ago, and in 2019 the company decided to move all operations related to the Mohito brand to the cloud. Thanks to Google Cloud tools, the website has been achieving high efficiency and reliability over the last 18 months, especially during periods of increased traffic. All promotional campaigns and day-to-day handling of orders are running seamlessly and with no interruptions as the system automatically scales to the number of visitors, ensuring maximum efficiency as well. This results in cost optimization and the best quality of customer services via digital channels,’ Dawid Papież, Industry Head, Google Poland told ITKeyMedia.
Key benefits of the LPP & Google Cloud partnership
From the LPP perspective, the main benefits of cloud usage are speed, security, and flexibility. The migration to the cloud of the Mohito store website lasted only 6 weeks, Marek Maciejewski, eCommerce Infrastructure and Security Manager at LPP S.A. said.
The cloud solution also means savings. On the one hand, the costs of maintaining the infrastructure on the cloud will be adequate for the traffic served. On the other hand, dynamic scaling will significantly shorten the process of preparation for sales or periods of increased traffic, eliminating the need to dimension the machine park for traffic forecasts, buying servers or testing their configuration, adds Marek Maciejewski.
LPP decided to use Google Cloud solutions, among others in the following areas:
- Analytics – implementation of an analytical platform and data repository (so-called data lakes, where a huge amount of raw data is stored in its original format). Thanks to this, LPP will be able to accumulate all resources in one place and receive comprehensive reports in a short time, based on analysis from many distributed systems.
- E-commerce infrastructure – full optimization that ensures smooth and reliable operation of the systems, even during peak traffic periods, such as the holiday season. This ensures cost optimization, also in the area of IT, and increases system reliability.
The retail industry is of particular interest, Google Cloud representatives admitted to us. The American multinational company is looking forward to continuing its cooperation with LPP as the market leader in the region. ‘We are proud that Google Cloud tools will help such brands as Reserved, Cropp, or Sinsay to develop even faster, responding to trends and consumer needs,’ Magdalena Zwierzyńska, Cloud Platform Business Manager at Google, said.
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