Publicis90 gains momentum

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Two weeks after launch, over 1900 registered applicants from 90 different countries. This is a good start.

Just two weeks after the launch, Publicis90 – the initiative undertaken by Publicis Groupe to celebrate its 90th anniversary, has gained a very positive momentum – over 1900 applicants from 90 different countries have so far registered for the competition.

The data shows that over 50 000 people have visited the Publicis90 website from all over the world. As of February 1st, 1,936 people have registered to enter their projects, and 795 have completed their applications to be one of the 90 projects or startups that will be selected and funded by Publicis Groupe. Two-thirds of the entries are pre-existing startups. Publicis Groupe employees represent 18% of participants, and 6% are students.

The applications come from more than 90 different countries, including primarily the United States, the United Kingdom, India, Brazil, Germany and Israel as well as France, where 29% of entries have been made.

The range of projects is extremely diverse and reflects the creativity possibilities of the digital world. Mobile, content and ad-tech are the most represented sectors. Among many others, some of the projects submitted are:

  • a collaborative art platform in France
  • an application for taxis in Germany
  • a new in-store payment solution in the UK
  • a crowdfunding platform dedicated to mothers in the United States
  • a travel portal in India

Entries are open until February 29th and anyone – Publicis Groupe employees, students, startups, or anybody with a good idea, can submit his or her application through the website. The 90 projects or startups that will be selected will benefit from funding of between €10 000 and 500 000 one year of mentoring with a Publicis Groupe executive in marketing, communication and management, and finally an invitation to participate in Viva Technology Paris, the major digital event organized by Publicis Groupe and Groupe Les Echos from June 30th to July 2nd 2016 in Paris.

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Publicis90 gains momentum