- Digital Marketing Europe 2026 will spotlight AI, search, advertising and brand visibility in Vilnius on November 10–12nd
- Sessions will examine GEO, agentic marketing, SEO, paid media, and evolving customer journeys
- Hands-on workshops will cover AI agents, CRO, pricing, digital PR, and web development
- More than 40 speakers will share practical strategies across multiple marketing disciplines
The eighth edition of Digital Marketing Europe 2026 will take place in Vilnius on November 10–12nd and examine agentic marketing, GEO, SEO, paid media, pricing and the changing digital customer journey. The Conference will investigate how artificial intelligence is reshaping search, advertising, content, and the wider digital marketing landscape. The eighth edition of the international event will feature a dedicated workshop day at Simbiocity Nova, followed by two days of multi-track sessions at Apollo Cinema Vilnius Outlet, with attendees expected from over 30 countries and more than 40 speakers.
The event is designed for marketers, content creators, data analysts, advertisers, and other professionals navigating a rapidly changing digital environment. Across four or more tracks, the agenda will cover SEO and SEM, digital brand strategy, paid advertising, digital PR, AI-powered personalization, user-generated content, growth marketing, data and insights, neuromarketing and emerging search formats.
AI and the Rise of Agentic Marketing
Artificial intelligence will be one of the defining themes of Digital Marketing Europe 2026, with sessions examining how AI is moving from a content-generation tool toward an active participant in marketing operations. Andre Alpar of Alpar Ventures will open the conference with The latest in GEO – What is hot and what is not in Generative Engine Optimization, using facts and case studies to examine the rapidly developing field of AI-driven search visibility.
The agenda will go further into the rise of autonomous systems, with Tom Vaughton of Varn exploring how brands can prepare for autonomous search and the agentic economy. Dorka Nagy-Józsa of Y2Y Consulting will address another practical question in her keynote, When Do You Let the Agent Press Publish?, examining the logic behind handing real control to AI.
More sessions will focus on building AI marketing agents that can execute campaigns rather than simply generate ideas. Aurimas Paulius Girčys of APG Media will close the first conference day with 6 Months of Lessons after writing ‘Team of Agents’, while Mike Korba of User.com will examine how marketers can move from prompt to pipeline by building agents capable of executing campaign tasks.
From SEO to GEO and AI Visibility
Search is undergoing a fundamental shift, and the conference agenda will examine what happens when visibility is no longer defined solely by traditional rankings. Speakers will explore the transition from SEO toward Generative Engine Optimization (GEO), where brands increasingly need to be understood, cited and recommended by AI systems.
Maryanna Franco of Kalicube will examine this shift in You Can’t Out-Rank an Entity in AI – You Have to Become One, while Tamara Novitović of Bazoom Group will draw on a dataset of three million URLs to examine what actually influences rankings and citations. On the second day, Justas Žiūraitis of Linkedist will address the move From Ranking to Recommendation: The New Rules of Brand Visibility.
Technical SEO remains part of the picture, with former Google Search Quality Engineer Fili Wiese of SearchBrothers examining how HTTP responses influence crawling and indexing. Other sessions will explore AI agent websites, the hidden bottlenecks affecting organic growth, keyword-to-prompt strategies and the development of GEO auditing platforms.
Building Brands for the Agentic Web
The emergence of AI agents is also changing how marketers think about websites, brands and customer journeys. Workshops led by such recognized experts as Andy Mollison of Varn, Daphne Monro of LEARN TO TRADE, and more renowned names will offer practical approaches to creating agent-ready brands and building marketing teams capable of operating in an increasingly autonomous environment.
The workshop agenda spans several more areas of modern marketing, from LinkedIn sales and pricing strategy to conversion-rate optimization and digital PR. For instance, András Kobza of eCommerce Trade Ltd. will explore conversion optimization for both human visitors and AI agents. Website development is another part of the discussion, with Artem Daniliants of Daniliants Ventures leading a workshop on building websites without a CMS using AI, Astro, Git, and Cloudflare Pages.
Marketing Beyond the Click
While AI and search dominate much of the agenda, Digital Marketing Europe 2026 will also examine the fundamentals of persuasion, customer behavior, and revenue generation. Sessions will address pricing, paid advertising, storytelling, neuromarketing, customer journeys, and the development of stronger relationships between brands and their audiences.
Dima Melnik of FixPricing will challenge conventional pricing assumptions with Price Higher: 4 Principles to Charge More, while Hitesh Chellaney of Conscious Wealth Club will explore the psychology behind choosing words that resonate with customers. Felix Beilharz of Social Media Akademie will use eye-tracking insights to examine advertising effectiveness, offering a behavioral perspective on how audiences actually process marketing messages.
The event will also look beyond conventional acquisition channels, with Mick Griffin of Smart Jobs examining why companies should focus on building superfans rather than customers. A panel titled The Human Premium: Brand, Emotion and Loyalty When Everything Else Is Automated will consider what remains distinctly human as more marketing processes become automated.
From Automation to a Marketing Operating System
The second day will continue the focus on practical AI applications, including Meta’s API, paid media management, and the development of AI-powered marketing departments. Sam Tomlinson of mediasense will present advanced AI use cases in paid media, while Bianca Bergshoeff of The Paid Social Club will examine how Meta’s API can support greater automation and optimization.
Mateusz Masiczak of SynergyCodes will take the automation concept further with Build your MarketingOS in One Day: From Empty Folder to Working AI Department. More sessions will explore AI-powered keyword clustering, automated content strategy, and the architecture needed to maintain a consistent brand identity across previously siloed channels.
The programme will also address the limitations of automation, particularly when AI-generated content fails to connect with audiences. Patrick Dunne of Braahmam International will examine the limits of automated localization in AI Wrote It… The Market Didn’t Buy It, while a panel on SEO versus GEO will consider whether the shift represents an evolution of search or a more fundamental transformation.
In a Nutshell
- Date: November 10–12th, 2026
- Place: Apollo Cinema Vilnius Outlet and Simbiocity Nova, Vilnius, Lithuania
- Tickets here
- More information: at the Conference’s official website
- For additional Inquiries: info@digitalmarketingcon.eu
Kostiantyn is a freelance writer from Crimea but based in Lviv. He loves writing about IT and high tech because those topics are always upbeat and he’s an inherent optimist!
